Animation by Mike Raff

Animation from Mike Raff on Vimeo.

Let me be clear: I am not an animator. But I've worked with lots of clients who want animated commercials. So I've learned how to work with motion graphic designers. Sometimes I cut video to give them to animate around and other times, it's a matter of providing just the right music and sound effects to inspire them. (For one the spots included here, I even gave them the cushion on my newly reupholstered sofa to suggest a motif!) Anyway, I played a large part in conceiving or executing all of the animations you see here, even if I didn't actually edit them in the traditional sense. Enjoy!